On-Page SEO Optimization

Nik Paprocki
July 31, 2020

In this digital-driven world, your business benefits a lot if it has an undeniable online presence. With billions of sites in the world, you need to optimize and stand out.

The best way to do this is to use SEO strategies to get on top of the search engine results page. But without knowing SEO, you won’t know how to achieve this.

Don’t panic yet.

With this guide, you’ll learn about on-page SEO and how to optimize it. That way, you make the most out of your efforts and stand above your competitors. Read on and find out more.

What Is On-Page SEO?

Also known as on-site SEO, this practice aims to optimize web pages and improve its search engine rankings. As a result, the website earns more organic traffic. While it attempts to cater to all search engines, it mainly adheres to Google since it takes up over 92% of the world’s search engine market.

On-site SEO mainly involves publishing high-quality content relevant to your business. But it also optimizes your various headlines, images, and HTML tags. Some tags worked on by this type of SEO include:

  • Title tags
  • Meta tags
  • Headers

Also, you must ensure that your website maintains a high degree of expertise, trustworthiness, and authoritativeness. It’s because you must consider various webpage aspects. When you add these up, your website visibility increases in search results.

Why Is On-Site SEO Important?

This SEO type helps search engines reach a deeper understanding of your website’s purpose through its content. That way, they’ll know whether it’s relevant to the people using their services. As these become more sophisticated, you must focus on relevance and semantics.

For example, Google has a plethora of complicated algorithms. That makes it better at understanding your users’ searches as they type the query. With this, they can deliver search results that match what the user intended.

That’s why you must adapt to these developments. The good news is it’s doable by optimizing everything within your website. This includes both elements visible to visitors like text and elements visible to search engines like structured data.

Also, you can’t ignore on-site SEO since you get more control in optimizing your website’s elements. You’re likely to get a traffic boost as long as you keep exerting effort into your on-page strategies. This is more reliable than external signals like backlinks.

On-Site SEO Tips and Tricks

Now you know the importance of on-site SEO, you must make the most out of it by using the following strategies. You can also check out our guide if you want to write a product description optimized with the ideal keywords for SEO.

Prioritize EAT

EAT stands for Expertise, Authoritativeness, and Trustworthiness. It’s the framework Google uses to rate webpages, websites, and content creators en masse. The reason for this is that this search engine titan always prioritized high-quality content.

It means Google aims to ensure that websites making high-quality content get better rankings as rewards. Conversely, they make low-quality websites less visible. That’s why the relationship between high-quality content and search engine rankings is irrefutable.

Think About Your Title Tags

This is an HTML tag existing in your webpages’ head sections. It works by giving an initial context of the page’s topical subject matter. You’ll see it featured in search engine results pages, usually as the clickable link, or in browser windows.

In itself, title tags have little impact on organic rankings, that’s why most people overlook it. But if your title is missing, duplicated, or poorly-written, your SEO results will worsen. This means optimizing the element whenever possible.

Optimize Your Meta Descriptions

Meta descriptions played an important role in optimizing your website since the early days of SEO. It’s because these tags describe the page’s purpose. You’ll often see these displayed on the search engine results page under the page title.

Google keeps saying that meta descriptions don’t affect your rankings. But a lot of experts refute this claim since its indirect attributes help in other ways. If you optimize your meta description, your click-through rate, quality perception, and website offerings perception improve.

Make Compelling Headlines

This tip is one of the easiest, most surefire ways of making website content perform better on search. Often, people dismiss blog post titles as a basic part of content writing. Anyone can write a title, but not everyone can make a great headline.

Sometimes, a good title spells the difference between an impression and a click. You must make them using certain criteria to ensure they spark interest. They must stand out on the search engine results page, making it enticing for users to click through and read the rest of your post.

SEO Writing

This type of writing aims to cater to both users and search engines. The strategy behind writing robust SEO content involves something beyond keyword research and filling in the blanks. It means going above making content exclusively for the sake of it.

Always remember that the content you’re writing is primarily for people. This means you must ensure that it’s high-quality, substantial, and relevant to their interests. This makes you an authoritative figure, meaning they’re likely to remember you when they need your products and services.

Do Some Content Auditing

As a content creator, you must never forget to audit your current content. It’s because it aids in whether your existing content achieves your goals. It also helps in identifying the accuracy of your content’s information and see whether this type of content works for you.

Optimize Images

Not all images are equal since some can make your website run slower. This makes image optimization necessary since they must never be an afterthought. Always use them to support your content while using alt text and descriptive titles.

Start Using SEO for Your Business Today!

These are some things you must do to ensure your on-page SEO is working. Never neglect this since your online presence depends on it.

Do you need help growing your business? If so, contact us today and let us help.

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